Bahamas Hotel Tourism Association
The Unified Voice of Bahamian Tourism
Prime Minister Rt. Hon. Hubert A. Ingraham
Bahamas Hotel & Tourism Association
2 December 2011
Ladies and Gentlemen:
I am happy to join you as you conclude your 59th Annual General Meeting.
We are coming out of a particularly difficult period in the global economy. That has been especially so in the travel and tourism sector internationally and of course here at home.
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According to preliminary statistics released by the Bahamas Hotel Association and The Bahamas Ministry of Tourism and Aviation, the 14-major New Providence hotels recorded a 63.9% occupancy rate for November 2011 compared to 55% in November 2010. Room nights sold increased by 14.1% and hotel room revenue by 16.2%.There was a$3.69 increase in the average daily room rate (ADR). The November 2011 ADR was $201.23 compared to $197.54 for November 2010. Available room nights remained unchanged compared to 2010.
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Several hundred residents in Cat Island and the Family Islands who were victims of Hurricane Irene will rest better over the holidays and next year as a result of a contribution of mattresses, frames, linens and other items which have been donated to the Bahamas Red Cross by the Bahamas Hotel Association and Atlantis.
According to preliminary statistics released by the Bahamas Hotel Association and The Bahamas Ministry of Tourism and Aviation, the 14-major New Providence hotels recorded a 63.9% occupancy rate for November 2011 compared to 55% in November 2010. Room nights sold increased by 14.1% and hotel room revenue by 16.2%.There was a$3.69 increase in the average daily room rate (ADR). The November 2011 ADR was $201.23 compared to $197.54 for November 2010. Available room nights remained unchanged compared to 2010.
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Continuing to Challenge Ourselves through Partnerships
We pause during this holiday season to reflect on this past year and look forward to 2012 and beyond. Despite the many challenges in 2011 we were able to make meaningful progress with the ongoing development of our tourism industry.
Expanded promotional efforts, increased airlift, significant improvement in Group and Convention bookings, stronger consumer confidence in the United States, and greater collaboration with the Ministry of Tourism and Aviation are reasons for optimism in 2012.
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The primary objective of the BHA is to do everything possible to promote, increase and regulate tourism. |
